![]() ![]() So, what should you do? Pick Guests Based on Their Unique Approachįirstly, don’t just grab anyone off the street. And, even the ones who’ve said it, I suspect it’s often just bluster, covering the fact that they’re as nervous and as pre-planned as everyone else. ![]() There are… some… people who can get away with this, but they’ve done literally hundreds of interviews in the past and they’ve developed the skills to pull it off. Plain bone idle, and finding an excuse for it. “Oh, I don’t prepare for an interview because I want to be in the same situation as my listener, asking the basic questions.” Rule one – don’t flounce into the (virtual) interview room without having done your research. At the end of the day, it’s still down to the interviewee, but there’s a LOT you can do to increase the chances that they’ll deliver.Īnd in a world of interview show after interview show after interview show…. That’s what this article is about – running a good podcast interview, and getting the best material you can. Sure, they know their stuff, but can they deliver it well? Can they stay on-topic, tell a good story, and avoid the waffle? Can you steer them away from the standard, rehearsed sales pitches or background stories? Can you get something different, something dramatic, something funny, or something… just… interesting? Well, turns out that getting good content from that expert is far harder than anyone expects. There’s no need for you to do a thing! Is there? It sounds simple: find an expert, get them on the phone and then ask them questions. Despite the fact that your average brand-new podcaster considers it the ‘easy option’. ![]() Running a good podcast interview is hard. ![]()
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